A ________ is a firm's total product offering designed to satisfy a group of target customers.

A. brand
B. product mix
C. product line
D. positioning strategy
E. marketing mix


Answer: C

Business

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On January 1, 2016, Kiper Corporation had 12,000 shares of common stock outstanding. Kiper reacquired 1,000 shares on May 1, and issued another 5,000 shares on September 1. The company also has 10,000 shares of $20 par, 10%, noncumulative preferred stock outstanding on which no dividends have been declared during the last two years. The company had a $28,360 loss for the year. What is the basic

earnings per share for the year? A) ($5.03) B) ($2.95) C) ($5.26) D) ($2.18)

Business

On February 3, Smart Company sold merchandise in the amount of $2600 to Truman Company, with credit terms of 2/10, n/30. The cost of the items sold is $1800. Smart uses the perpetual inventory system and the gross method. Truman pays the invoice on February 8, and takes the appropriate discount. The journal entry that Smart makes on February 8 is:

A.

Cash1720? 
  Accounts receivable 1720?

B.
Cash2600? 
  Accounts receivable 2600?

C.
Cash2520? 
Sales discounts36? 
  Accounts receivable 2556?

D.
Cash2548? 
Sales discounts52? 
  Accounts receivable 2600?

E.
Cash1800? 
  Accounts receivable 1800?

Business

During October, Department A started 320,000 units of product in a particular manufacturing process. The beginning work in process inventory was 50,000 units, and the ending inventory was 30,000 units. Direct materials are introduced at the start of processing, and beginning and ending inventories are considered to be 50 percent complete with respect to conversion costs. Department A uses the

FIFO costing method. Units transferred out during October were a. 335,000. b. 370,000. c. 325,000. d. 340,000.

Business

The ________ is defined as the level where revenue coming into a firm is sufficient to cover expenses.

Fill in the blank(s) with the appropriate word(s).

Business