Segmentation, targeting, and positioning involve a number of processes, many decisions, and many different options. With all that effort, why are marketers so concerned with STP?
What will be an ideal response?
Students should demonstrate an overall understanding of STP, and they should reflect on the importance of leveraging resources, working with customers' needs, establishing value, and creating the kinds of competitive advantages based on building relationships with customers.
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Partners Ken and Macki each have a $40,000 capital balance and share income and losses in a ratio of 3:2 . Cash equals $20,000, noncash assets equal $120,000, and liabilities equal $60,000 . If the noncash assets are sold for $80,000, the Macki's capital account will
a. decrease by $16,000 b. decrease by $24,000 c. increase by $24,000 d. decrease by $40,000
Microfinance is an activity, first started in ________, to provide loans for ________ purposes.
A) Bangladesh; business development B) Canada; business development C) the World Bank; national development D) Bangladesh; consumption E) the World Bank; business development
In selecting a non-financial performance measures managers should choose measures that reflect
a. Both short-run and long-term measures related to critical success factors. b. Long-term supplier satisfaction levels. c. Short-term financial visibility. d. Qualitative characterstics that point out sub-optimization activities and throughput bottlenecks.
Tender offers are regulated on the federal level by the National Labor Relations Act
a. True b. False Indicate whether the statement is true or false