Which of the following statements about the cost and value of information is FALSE?

A. Dependable information can be expensive.
B. The cost of gathering additional information is always justified by its value.
C. Money may be wasted if a manager ignores the facts revealed in a marketing research study and bases his or her decisions on guesswork.
D. Managers rarely get all the information they would like to have.


Answer: B

Business

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What will be an ideal response?

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