Which of the following is a general guideline that should be applied when selecting an appropriate channel of communication?
a. An email or voice mail message is appropriate for routine or pleasant information.
b. A web page may be used to share highly emotional messages that may be subject to misinterpretation.
c. A face-to-face meeting is not an appropriate channel for communicating unpleasant messages.
d. Complex information presented in a face-to-face meeting does not require documentation.
a
You might also like to view...
Consider Figure 6.2. To help its firms further penetrate export markets, suppose the South Korean government provides them a production subsidy of $20 per calculator. With the subsidy, South Korean firms charge a price of $______________ and export ______________ calculators to Mexico.
a. $40, 8 b. $40, 10 c. $20, 8 d. $20, 10
________ is a benefit of business incubators.
A. A shared cost B. An information silo C. High security D. Provision of venture capital E. Guaranteed profitability
Which of the following factors does the Federal Trade Commission (FTC) consider in evaluating an ad for deception?
A. significant omissions of important information B. presence of puffery in the advertisement C. presence of superlative words in the advertisement D. lack of selective disclosure E. violation of trade regulation rule
Personal selling is more important than advertising and sales promotion if the products being sold:
a. are standardized. b. have many consumers. c. have a low value. d. are technically complex.