A live-recorded commercial format, where the advertiser records the opening and closing of a commercial, is called a/an:

a. Croissant
b. Éclair
c. Bagel
d. Donut


d

Communication & Mass Media

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Cialdini identifies ________ as a way language can be used in persuasion

a. conveying authority b. all of the above s c. directed deference or blind obedience d. fear building

Communication & Mass Media

Which of these can Jessica use as a suitable thesis statement for her speech on cell phones?

A. Cell phones have transformed our social lives. B. I want to talk about cell phone etiquette. C. I want you all to avoid using cell phones while driving. D. Why do we rely so much on cell phones?

Communication & Mass Media

What aspect of a speech is affected by the size of the audience?

A. the degree of formality of your presentation B. the amount of supporting material you use C. the impact of your attention getter D. the length of your speech

Communication & Mass Media

If you make changes in copyrighted material, the material

A. reverts to public domain. B. becomes your property. C. is no longer protected by copyright. D. retains its copyright status.

Communication & Mass Media