Justine purchases a T-shirt from Yours Truly Products, an online store. When she receives it, the design is off-center and the seams are loose. She decides never to order from Yours Truly again. Explain Justine's behavior and response in terms of contingent consequences.
What will be an ideal response?
Justine sees the defects in the shirt as a punishment, because she spent her money and basically traded it for something that was simply not worth it. This is an example of operant behavior-behavior that is learned when one "operates on" the environment to produce desired consequences. According to Skinner's operant theory, contingent consequences control behavior in one of four ways:
1. Positive reinforcement
2. Negative reinforcement
3. Punishment
4. Extinction
Negative reinforcement strengthens a desired behavior by contingently withdrawing something displeasing.
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