According to the PRSA credibility study, ________

A) public relations practitioners were rated near the bottom of all professions
B) public relations practitioners got high ratings for the tactics they used
C) public relations practitioners rated higher than activists, athletes, and politicians
D) A and B
E) B and C


Answer: D

Communication & Mass Media

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Which of the following statements does NOT describe verbal codes?

A. Verbal codes are different for different cultures. B. Verbal codes comprise of a set of rules for governing language. C. A verbal code refers only to spoken language. D. We learn verbal codes through socialization.

Communication & Mass Media

Billy wanted to promote the thesis, "We must preserve our wilderness areas to protect our culture and

heritage." Which of the following main points is NOT an issue that emerges from this thesis? A) Our wilderness areas are endangered. B) Wilderness areas reflect our culture. C) Wilderness areas offer recreational opportunities. D) We can preserve our wilderness. E) Wilderness is part of our heritage.

Communication & Mass Media

According to the text, some experts suggest that there should be no more than three lines of text on any single presentation slide

Indicate whether the statement is true or false

Communication & Mass Media

The initials "CPA" represent the following equation:

A) critic + purpose = analysis. B) criticism = persona + audience. C) claim + proof + analysis. D) critical + purpose + audience

Communication & Mass Media