In evaluating different market segments, a firm should look at three factors: segment size and growth, segment structural attractiveness, and company objectives and resources
Indicate whether the statement is true or false
TRUE
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In any competitive environment, reputation is the principal source of competitive advantage
Indicate whether the statement is true or false
Researching the target audience takes place during what phase of the writing process?
A) Planning B) Writing C) Completing D) Revising E) Distributing
Assume the direct method is used to compute net cash flows from operating activities. For this item extracted from the financial statements-Increase in Prepaid Expenses-indicate the effect on cash payments for operating expenses by choosing one of the following:
A) Add to operating expenses to arrive at cash payments for operating expenses. B) Subtract from operating expenses to arrive at cash payments for operating expenses. C) Not used to adjust operating expenses to arrive ay cash payments for operating expenses.
Which of the following statements is false?
a. The sales volume variance is calculated by multiplying the budgeted sales price by the difference the actual and budgeted sales volume. b. The manager of a profit center is responsible for generating revenue but not for controlling cost. c. The manager of an investment center is responsible for managing both revenue and current expenses. d. The sales price variance is computed by multiplying the actual number of units sold by the difference between actual and budgeted sales price.