Purchasing power is measured by comparing income to the relative cost of a standard set of goods and services in different geographic areas, usually referred to as the cost of living
Indicate whether the statement is true or false
a. True
b. False
ANSWER: True
Purchasing power is measured by comparing income to the relative cost of a standard set of goods and services in different geographic areas, usually referred to as the cost of living.
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Which of the following is true about branding efforts at NetApp?
A) The company's branding efforts were well organized in 2007. B) Landor created a new identity, architecture, and tagline for it in 2008. C) NetApp shows that business-to-business marketers do not need to worry about branding. D) Frankensites helped organize branding efforts. E) New Web sites for NetApp did not affect sales leads from inquiries.
A budgeting method that allocates funds to a promotion as a percentage of past or anticipated sales, in terms of either dollars or units sold, is referred to as ________ budgeting.
A. linear forecast B. objective and task C. percentage of sales D. all-you-can-afford E. competitive parity
A principal works on behalf of an agent
Indicate whether the statement is true or false
Andrews Manufacturing Company has repudiated its contract to sell 500 computers to a computer store. What recourse does the retailer have under the circumstances?
a. It must await the seller's performance. b. It can recover punitive damages. c. It can seek specific performance. d. It can "cover" by procuring goods elsewhere and then sue for any difference between the cost of cover and the contract price, plus incidental and consequential damages less expenses saved by the breach.