People in the south of France like to give high-quality wines to guests during New Year
celebrations. Chantelle Noir is an organization which exploits this tradition to market its
premium champagne.
Which of the following types of segmentation does Chantelle Noir use?
A) lifestyle segmentation B) demographic segmentation
C) geographic segmentation D) time segmentation
D
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In terms of U.S. business-to-business direct marketing expenditures, the largest category is:
A) television B) Internet marketing (non-e-mail) C) direct mail (non-catalog) D) telephone marketing
Which of the following events would be classified as an investing activity on a statement of cash flows?
A) payment of interest on a loan B) receipt of cash dividends on an available-for-sale investment C) purchase of inventory D) sale of an office building at a gain
The leadership continuum, developed by Tannenbaum and Schmidt, focuses on who makes the decisions.
Answer the following statement true (T) or false (F)
U.S. Savings bonds must be held at least ____________________ years.
Fill in the blank(s) with the appropriate word(s).