Personal selling is a one-directional form of communication.
Answer the following statement true (T) or false (F)
False
Personal selling consists of the two-way flow of communication between a buyer and a seller that is paid for by the seller and seeks to influence the buyer's purchase decision.
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All of the following statements concerning appropriation of retained earnings are true EXCEPT
a. the practice of appropriating retained earnings is unusual today. b. stockholders generally expect all unappropriated retained earnings to be distributed in the form of dividends. c. it is necessary to advise balance sheet readers that retained earnings is not totally available for dividends. d. simply noting the restriction of retained earnings is not sufficient.
Michael Dell of Dell Computers wants his company to take market share from Hewlett-Packard and Apple in the category of printers
As his marketing research director, which of the following would NOT be part of the tasks involved in formulating the marketing research problem to support Dell's strategic initiative in selling printers? A) qualitative research B) interviews with experts C) secondary data analysis D) discussions with Michael Dell E) composing the research design
The accounting rate-of-return method does not consider the time value of money
Indicate whether the statement is true or false
The public relations profession can now relax in its efforts to attract African-Americans to the practice, as the job is largely done
Indicate whether the statement is true or false