Increasing the amount of advertising and mixing commercial and noncommercial content is known as

A. convergence.
B. audience fragmentation.
C. globalization.
D. hypercommercialism.


Answer: D

Communication & Mass Media

You might also like to view...

When trying to manage anxiety, which of the following should you remember about the audience?

A. The audience wants to hear a good speech. B. The audience can't tell you are as nervous as you feel. C. The audience probably isn't listening anyway. D. The audience wants to hear a good speech and the audience can't tell you are as nervous as you feel. E. none of these choices

Communication & Mass Media

When the material being provided can be confirmed by other sources or means, it is an indication of ______.

What will be an ideal response?

Communication & Mass Media

Jack used Internet sources for his informative speech about gun control. However, his over-reliance on the National Rifle Association site caused his speech to be slanted in one direction, rather than presenting multiple sides of the issue

Which of the six criteria for evaluating Internet sources did Jack ignore? A) objectivity B) accuracy C) usability D) accountability

Communication & Mass Media

Maslow described ____________________ needs as the desire for self-respect and the respect of others

Fill in the blank with correct word

Communication & Mass Media