Which of these is an example of corporate social marketing?
a. McDonald’s matches customer donations for Ronald McDonald House Charities.
b. Dunkin Donuts donates $1 to Stop Hunger for every coupon book purchased in store.
c. Apple provides iPad's to every elementary-aged student in New York City’s lower income school districts.
d. Mondavi Winery sponsors a campaign designed to reduce drunk driving among college students.
d. Mondavi Winery sponsors a campaign designed to reduce drunk driving among college students.
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Family communication is the interaction developed over time by a
group of related people who share common A. attitudes. B. values. C. beliefs. D. space. E. ancestors.
Being a "good citizen" entails _______
A) deliberating with others with a view toward arriving at sound collective decisions B) voting for officials who can advance policies aligned with your best interests C) staying informed about which officials are deemed satisfactory in reputable polls D) understanding the Constitution and being able to recall and recite its ideals
Problem solving can be characterized as
a. a purely rational process b. A purely emotional process c. Both rational and intuitive d. None of the above
He was named "the father of television":
a. Philo T. Farnsworth b. David Sarnoff c. Charles Jenkins d. Vladimir K. Zworykin e.William S. Paley