Magazines that are targeted at specific industries and carry ads for people who are in that business are known as which of the following?
A. trade magazines
B. muckraking magazines
C. literary and commentary magazines
D. FBL magazines
A. trade magazines
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_____ is the tendency to retain appraisals without change while the reality to which they refer is changing
A) Static evaluation B) Intensional orientation C) Face-inference confusion D) Indiscrimination
It is unusual for a speaker to conduct a formal audience analysis. What informal audience analysis
methods are available and what can the speaker learn from them? What will be an ideal response?
The second stage of a crisis is known as ________
A) the cleanup phase B) the point of no return C) the critical moment D) when things return to normal E) the warning stage
When you believe that a worthwhile communicator should be able to handle every situation with complete confidence and skill, you are falling for the fallacy of
a. perfection. b. causation. c. approval. d. shoulds. e. overgeneralization.