Define and describe the similarities and differences between moral appeals and distributive communication.

What will be an ideal response?


Moral appeals: positive and negative alter-casting; positive or negative moral appeals. Distributive communication: distributive or antagonistic strategies; bullying.

Communication & Mass Media

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Unintentional hurtful messages

a. are not a result of insensitivity. b. are perceived as being designed specifically to cause harm. c. most frequently occur when both parties are angry. d. are generally perceived as less painful than intentional hurtful messages.

Communication & Mass Media

The use of off-the-record information raises serious ethical issues for journalists

Indicate whether the statement is true or false

Communication & Mass Media

A(n) __________ word is one that is known to most people who speak the same language.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

Pitch changes are necessary in vocal delivery

Indicate whether the statement is true or false.

Communication & Mass Media