One reason why Braverman’s work has been criticized is because he is seen as romanticizing the nature of work. What was another criticism of Braverman’s ideas raised in your textbook?
a. He ignores that people need jobs to earn an income, even if it creates surplus value which favours capitalists and other investors
b. He ignores the ability of people to resist management and control – sometimes in ingenious ways – both as individuals or collectives
c. He is just too simplistic and negative
d. All of the above
b. He ignores the ability of people to resist management and control – sometimes in ingenious ways – both as individuals or collectives
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Which of the following schemes is the correct order describing the levels of the merchandise classification scheme from the highest level to the lowest level?
A. Merchandise Group-Department-Classification-Category-SKU B. Department-Merchandise Group-Classification-Category-stock-keeping unit (SKU) C. Classification-Department-Category-Merchandise Group-SKU D. Category-Classification-Merchandise Group-Department-SKU E. Merchandise Group-Classification-Department-Category-SKU
Which of the following will not cause the percent earned on operating property of a utility to fall?
a. Sale of a fully depreciated asset at a loss b. Building a new plant c. Increase in operating expenses d. Decrease in borrowing and interest expense e. Decrease in revenue
Pat thought he had received the best deal on his new car. Shortly after the purchase, Pat started to notice certain disadvantages of his new car as he learned more about other cars. Pat was experiencing ________
A) perceived risk B) multitasking C) cognitive dissonance D) sensory marketing E) consumerism
Which of the following is one of the four consumer perception dimensions used by ad agency Young & Rubicam to measure brand strength?
A) brand conformance B) brand consistency C) brand convenience D) brand extension E) brand relevance