Which of the following strategies best illustrates a generic business strategy?
A. a decision to niche market the jewelry sold by a company while the apparel division under the same company sells its products through mass marketing
B. a decision to computerize a firm's database in order to improve customer service
C. a cost-cutting strategy that corporate executives in the headquarters want all business units of a large conglomerate to implement
D. a strategy to use monetary incentives to motivate employees working on a project
Answer: A
You might also like to view...
Purchase returns and allowances usually occur at the point of inspecting and counting the goods or at the point of validating vendor invoices
Indicate whether the statement is true or false
"Buy one, get one free" is a ________ sales promotion.
A. rebate B. coupon C. sweepstake D. deal E. sample
A walkthrough is also called a ________
A) table-top exercise B) live test C) Both A and B D) Neither A nor B
A disruptive innovation is ________
A) a new product or service that is harmful to the people or society B) a method used in production that raises environmental concerns C) a new product or service that has the potential to reshape an industry D) a technology that increases switching costs and entry barriers for newcomers