Which of the following statements is true about the growth of direct marketing?
A. The Internet has made it easier for consumers to shop and for marketers to be successful in reaching the desired target markets.
B. The fast-paced and changing values and lifestyles of consumers are decreasing the effectiveness of direct marketing in urban areas.
C. The rapid decrease in dual-income families has led to growth in direct marketing.
D. Typically, few purchases being made with the use of credit cards are as a result of direct marketing.
E. Direct marketing is being used as a promotional media tool only after the invention of the Internet.
Answer: A
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