A catalog retailer has identified African-American professionals between the ages of thirty-five and forty-five as the group of customers within the larger market that is a potential market for its products
The retailer plans to direct its marketing efforts toward this group of consumers. The retailer has identified a ________.
A) target market
B) marketing mix
C) product mix
D) mass market
E) market aggregation
A
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______ are folkways that go beyond being polite.
a. Customs b. Mores c. Biases d. Beliefs
Among the cybercrimes that most often target businesses are
A. prospecting and phishing. B. check kiting. C. accessing unauthorized accounts. D. hacking and data espionage.
Answer the following statements true (T) or false (F)
Opinion is virtually unanimous that SFAC No. 5 on recognition and measurement is the low point of the conceptual framework.
Which of the following is an example of a mis-matched supply chain strategy?
A. Risk-hedging supply chains = Apple's supply chain B. Efficient supply chains = Wal-Mart's supply chain C. Agile supply chains = Amazon's supply chains D. Responsive supply chains = Dell's supply chains E. All of the above are correctly matched