In his presentation about the proposed hike in property taxes to support building a new football field for the high school, Jared explained why he supports the proposal

Since many in attendance disagreed with him, Jared talked about how everyone in the room wants their children to have a safe place to hang out with their friends. He argued that a new field would provide a safe public place for both for players, spectators, and neighborhood children. Which audience adaptation strategy was Jared using?
a) Set realistic goals.
b) Find common ground.
c) Accept differences of opinion.
d) Use fair and reasonable evidence.
e) Enhance your personal credibility.


ANS: b

Communication & Mass Media

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One of the following is not a form of cultural identity:

a. civilization. b. nation-state. c. race. d. ethnicity.

Communication & Mass Media

Which of the following is not true of the crusade of Editor Edward Bok in The Ladies’

Home Journal in 1892? a. Partly because of Bok’s crusade, Congress passed the Pure Food and Drug Act of 1906. b. Bok revealed that a medicine sold to sooth noisy babies contained morphine. c. The patent medicines Bok criticized were often advertised in women’s magazines. d. The public ignored Bok’s crusade.

Communication & Mass Media

When delivering a speech on the Apollo 11 landing, Alane

used the following "WOW" statement: "As Neil Armstrong said, ‘That's one small step for man; one giant leap for mankind.'" In this case, Alane used a __________ for her "WOW" statement. a. statistic b. narrative c. quotation d. rhetorical question

Communication & Mass Media

The human being is central to the aesthetic of the theater, but the aesthetic of film is based on photography

Indicate whether this statement is true or false.

Communication & Mass Media