Which of the following content strategies is most appropriate for the hostile audience (negative interpretation, a lot of knowledge)?

a) Use reluctant testimony.
b) Secure commitments with specific appeals to action.
c) Emphasize specific action steps.
d) All of these answers are correct.


ANS: a

Communication & Mass Media

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In the Monica Lewinsky scandal, then President declared that "I never had sex with that woman!" He was using which dimension of language?

a. thematic or textural b. none of the above c. semantic d. functional

Communication & Mass Media

In his speech on the West Nile Virus, Derrick informed the audience that "mosquitoes were the

transformers of the disease." This statement contains a A) technical term. B) metaphor. C) malapropism. D) vocalized pause. E) jargon.

Communication & Mass Media

It is acceptable to read the main ideas from your outline as you deliver a speech

Indicate whether the statement is true or false

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Informed consent creates obligations and responsibilities for the researcher.

Answer the following statement true (T) or false (F)

Communication & Mass Media