John Deere manufactures and distributes industrial and farm equipment. These types of equipment are considered to be specialty products. Which type of market coverage does John Deere most likely use?
A. intensive distribution
B. selective distribution
C. private label distribution
D. exclusive distribution
E. extensive distribution
Answer: D
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Period costs
a. are expensed in the same period in which they are incurred. b. are always variable costs. c. remain unchanged over a given period of time. d. are associated with the periodic inventory method.
Which of the following would not be a basis for a negligence product liability suit?
a. A recall by Toyota of certain of its cars for problems with the floor mat interfering with the driver's ability to apply the brakes quickly b. A highly explosive gas tank installed in a car with the manufacturer's knowledge of its dangers c. The continued sale of sunglasses to baseball teams knowing that the sunglasses were not shatterproof and had caused players eye injuries d. All of these would be a basis for a negligence product liability suit
Dr. Neuman is a marketing professor and uses her students in research studies because they are convenient and readily accessible. She is using a _____ sample.
A. single-source B. random C. probability D. representational E. convenience
Nonprobability samples:
A. require more expensive marketing research than probability sampling B. include any sample in which little is done to obtain a representative cross section of the population C. by definition must be representative of the population D. often start out with random numbers to ensure selection of subjects is truly random E. offer an easy method for determining sampling error