Which of the following are the simplest categories for media? choices?
A. Oral, written, and visual
B. Long and short
C. Descriptive and? non-descriptive
D. Digital and? non-digital
E. Simple and complex
Correct Answer:
A. Oral, written, and visual
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Which of the following is/are not true?
a. Revenues from sales of goods or services to customers during a particular period do not necessarily equal cash received from customers during the same period. b. The receipt of cash can precede, coincide with, or follow the recognition of revenue. c. Expenses incurred to generate revenues during a particular period do not necessarily equal cash expended for the goods and services consumed in operations during the same period. d. The expenditure of cash can precede, coincide with, or follow the recognition of expenses. e. The net income for a particular period will likely equal the cash flow from operations for the same period.
If a multi-product company simply wants to know the overall breakeven point, it is easiest to use the breakeven in sales revenue approach
Indicate whether the statement is true or false
A corporation can earn 7.50% if it invests in municipal bonds. The corporation can also earn 8.20% (before-tax) by investing in preferred stock. Assume that the two investments have equal risk. What is the break-even corporate tax rate that makes the corporation indifferent between the two investments? Assume a 70.00% dividend exclusion for tax on dividends. (Do not round your intermediate answer and round your final answer to two decimal places.)
A. 28.74% B. 31.02% C. 28.46% D. 27.89% E. 35.28%
Based on figure 5.2 Channel Characteristics for Major SNSs, which of the following describes the marketer’s best objective on LinkedIn?
a. Creating brand loyalty. b. Public relations. c. Lead generation. d. Brand awareness. e. Business development.