Communicators using the mass media must recognize the inherent characteristics of mass communication. They are _______

a. audience/speaker isolation and advertising interruption of message continuity
b. delayed audience feedback and greater emphasis on the method of message transmission
c. the way a message is sent and the content of the message
d. the size of the audience and the method of transmission


b

Communication & Mass Media

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Most microphones do not reproduce the natural sound of a voice

Indicate whether the statement is true or false

Communication & Mass Media

The physical, psychological and financial costs of his health problems worry Randy. He asks himself, "Do I have the money, the strength and the mental capacity to solve my health problems?" Randy is experiencing:

a. perceived threat b. perceived efficacy c. barriers d. fear control

Communication & Mass Media

Profiles should be positive stories without negative comments about the subject

Indicate whether the statement is true or false

Communication & Mass Media

The length of words mostly influences:

a. word count b. sentence length c. understandability d. paragraph structure.

Communication & Mass Media