Communicators using the mass media must recognize the inherent characteristics of mass communication. They are _______
a. audience/speaker isolation and advertising interruption of message continuity
b. delayed audience feedback and greater emphasis on the method of message transmission
c. the way a message is sent and the content of the message
d. the size of the audience and the method of transmission
b
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The physical, psychological and financial costs of his health problems worry Randy. He asks himself, "Do I have the money, the strength and the mental capacity to solve my health problems?" Randy is experiencing:
a. perceived threat b. perceived efficacy c. barriers d. fear control
Profiles should be positive stories without negative comments about the subject
Indicate whether the statement is true or false
The length of words mostly influences:
a. word count b. sentence length c. understandability d. paragraph structure.