Their work lead to the theory of the press as the “fourth estate”:

a) John Milton; b) Thomas Hobbes; c) John Locke; d) Cato; e) none of the above


d

Communication & Mass Media

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Which of the following is NOT an action goal of persuasion?

A) Discontinuance B) Deterrence C) Recurrence D) Adoption E) Continuance

Communication & Mass Media

A company’s newsletter is an effective tool for accomplishing which of the following?

a. bridging corporate barriers b. identifying media trends c. publishing press releases d. reinforcing the firm’s values

Communication & Mass Media

Describe the four proxemic zones identified by Hall. Be sure to include the space regulations for each zone as well as the type of communication that typically takes place in each zone.

What will be an ideal response?

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When a deductively derived theory is judged as useful in providing insight about a phenomenon it is being used

a. operationally b. heuristically c. statistically d. inductively

Communication & Mass Media