The acts of the agent obligate the principal to third persons and give the principal rights against third persons
Indicate whether the statement is true or false
True
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International trade is based on the notion that
a. different currencies are an obstacle to international trade. b. goods are more mobile internationally than are resources. c. resources are more mobile internationally than are goods. d. a country's exports should always exceed its imports.
Scanner panels with cable TV are used primarily for determining prices
Indicate whether the statement is true or false
The criteria for the selection of stratification variables consist of all of the following except ________
A) homogeneity B) relatedness C) cost D) order
________ components of the promotion mix do not seek a short-term increase in sales. Instead, with these communication activities, the company tries to maintain a positive image of an organization and its products
A) Personal selling B) Sales promotion C) Public relations D) Word-of-mouth E) Direct marketing