Particular to corporate social responsibility, public relations professionals must plan activities that ______, and communicate these activities to key stakeholders.

a. create new company values
b. reinforce a company’s purpose
c. hinge on profitable gains
d. ignore the triple bottom line


b. reinforce a company’s purpose

Communication & Mass Media

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Qualitative research at the University of West Georgia (UWG) described UWG as______.

A. too expensive B. down and out C. up and coming D. a good bargain

Communication & Mass Media

What is aneffectivenonverbal mannerismthat conveysa speaker'sreliability, influence, and the general strength of his or her message?

a. Posture b. Movement c. Gesture d. Attire

Communication & Mass Media

What type of delivery option should you use if you need every word to be exact? 

A. Memorized mode B. Manuscript mode C. Impromptu mode D. Extemporaneous mode

Communication & Mass Media

Friends should not be expected to accept our flaws

Indicate whether the statement is true or false

Communication & Mass Media