Nike has several models of athletic shoes, and most have high functionality. However, several models are also sleek looking and can actually make a fashion statement for the wearer as well as performing the functional aspects of the product. By going beyond the cognitive associations of functionality and attempting to tap consumers' affective reactions, Nike and other marketers are developing products with _____.
A) aesthetic appeal
B) aspirational appeal
C) benefit appeal
D) social appeal
E) personality appeal
A) aesthetic appeal
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Which of the following is an example of cognitive dissonance?
A. A person knows smoking cigarettes is unhealthy and even deadly, yet she continues to smoke. B. You believe the space program is too expensive, but you also believe it is an extremely important scientific activity. C. A boy is extremely angry at another boy, but he does not want to tell him because he's afraid of being punched. D. A woman loves her 15 cats, and cannot stand to put them up for adoption.
The economic rule of thumb that only future costs and benefits, not past commitments, should be considered in making a decision is the
a. sunk cost principle. b. escalation effect. c. endowment effect. d. contingency model.
Give an example of how formal operational thinking allows adolescents to become very good at arguing or debating with their parents
Use your own example or outline of what an adolescent might say to a parent who told her child to be home by midnight after the prom. What will be an ideal response?
Collectivistic cultures promote ____, whereas individualistic cultures promote ____
a. an independent self; an interdependent self b. an interdependent self; an independent self c. the self as an object; the self as a being d. the self as a being; the self as an object