Edward Bernays is generally regarded as the founder of the PR industry. Which of the following statements is NOT true about Bernays?
a. He was responsible for making bacon and eggs the typical Americanbreakfast
b. He saw PR as an applied social science that uses insights frompsychology to "engineer consent.".
c. He was quite candid about the manipulative nature of some PR work.
d. He was known as the "master of propaganda.".
d
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In a practice adopted from radio, early television programs usually:
a. carried direct sponsorship. b. sold advertising mostly to soap companies. c. sold both 30- and 60-second spots to support network-produced programming. d. set up bidding wars between competing sponsors.
________ is taking what we see and hear from others and deciding how to interpret or understand it
a) Decodin b) Encoding c) Human-communication process d) Manipulation
Formal outline must be written in complete sentences and paraphrase.
a. true b. false
A frequency distribution is also called a normal curve
Indicate whether the statement is true or false.