Edward Bernays is generally regarded as the founder of the PR industry. Which of the following statements is NOT true about Bernays?

a. He was responsible for making bacon and eggs the typical Americanbreakfast

b. He saw PR as an applied social science that uses insights frompsychology to "engineer consent.".
c. He was quite candid about the manipulative nature of some PR work.
d. He was known as the "master of propaganda.".


d

Communication & Mass Media

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In a practice adopted from radio, early television programs usually:

a. carried direct sponsorship. b. sold advertising mostly to soap companies. c. sold both 30- and 60-second spots to support network-produced programming. d. set up bidding wars between competing sponsors.

Communication & Mass Media

________ is taking what we see and hear from others and deciding how to interpret or understand it

a) Decodin b) Encoding c) Human-communication process d) Manipulation

Communication & Mass Media

Formal outline must be written in complete sentences and paraphrase.

a. true b. false

Communication & Mass Media

A frequency distribution is also called a normal curve

Indicate whether the statement is true or false.

Communication & Mass Media