Which of the following would not be considered a company operating in the long tail of a typical sales curve?
A. Zappos
B. iTunes
C. Walmart
D. Netflix
Answer: C
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Which of the following statements is true about the new concept of value creation?
A) It defines value based on stockholder welfares. B) It creates a profit-centric value. C) It defines value as only customer-perceived benefits. D) It creates real economic and social value.
The purpose of brand mantras is to ensure that employees and external marketing partners understand what the brand is to represent to the customers
Indicate whether the statement is true or false
Net income or net loss appears on two of the financial statements
Indicate whether the statement is true or false
Which guideline for deciding on the number of MDS dimensions suggests it is easier to work with two-dimensional maps or configurations than with those involving more dimensions?
A) a priori knowledge B) interpretability of the spatial map C) ease of use D) elbow criterion