According to the ELM, there are times when persuasion requires only a momentary period of concentration on an issue. This type of persuasion occurs in the

a. co-creation processing route

b. central information processing route.
c. peripheral information processing route.
d. self persuasion processing route.


c

Communication & Mass Media

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Which of the following is an example of an attitude having a symbolic function?

a. Supporting the development of windfarms because it will create jobs b. Supporting the development of windfarms because it will reduce monthly utility bills c. Supporting the development of windfarms because a person considers themselves an environmentalist d. Supporting the development of windfarms because they will reduce air pollution

Communication & Mass Media

Jaime often categorizes situations in extremes: black and white, good and bad, brilliant and stupid, rich and poor. Jaime is using __________ to describe situations.

A. static evaluation B. symbolic language C. polarization D. confirmation

Communication & Mass Media

What is a database, and what advantage does it offer over browsing the Internet on your own?

What will be an ideal response?

Communication & Mass Media

All of the following are functions of an effective introduction except:

a. Gain the attention of the audience. b. Develop two or three main points. c. Show why the audience should listen. d. Define the role of the audience and the speaker.

Communication & Mass Media