Which of the following examples best illustrates marketing myopia?
a. A text messaging company founded in a small town determines it has no competition because there are no other text messaging companies near-by.
b. An established software company that believes start-ups pose no threat.
c. A company that sells music devices such as the iPod or MP3 players believes cell phones will not affect their sales.
d. None of the above are examples of market myopia.
e. All of the above are examples of market myopia.
E
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