Industry economists agree that star culture is central to the economic success of Hollywood

Indicate whether the statement is true or false


FALSE

Communication & Mass Media

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Taylor was elected president of his pledge class and wants to increase group cohesion. Which of the following strategies will be least effective?

a. Have pledges interview each other to find similarities between them. b. Challenge the active brothers to a friendly competition. c. Make a presentation to the pledges on the benefits of Greek life. d. Have regular meals together.

Communication & Mass Media

The component of public relations that deals with the press and other media is known as

A) publicity management. B) media relations. C) reputation management. D) marketing.

Communication & Mass Media

If you were in a romantic relationship with a lover/spouse, what highly communicative category of touch would be most appropriate?

A) Friendship-warmth B) Social-polite C) Love-intimacy D) Sexual arousal E) Functional-professional

Communication & Mass Media

Those with the most power in a society decide what constitutes _____ capital, which are certain bodies of cultural knowledge and competencies that people need to function effectively in society

a. economic b. cultural c. critical d. social

Communication & Mass Media