Much research suggests that people's attitudes are not predictive of their behaviors. However, in some cases, people's attitudes ARE highly predictive of their behaviors. Identify at least three factors that increase attitude-behavior consistency
What will be an ideal response?
a . Measuring more specific attitudes (or more general behaviors)
i. While the relationship between general attitudes (helping people) and specific behaviors (giving blood on Thursday) can be weak, the relationship between general attitudes and general behaviors (behaviors aggregated across time and situations) can be strong, as can the relationship between specific attitudes and specific behaviors.
b. Putting attitudes and behaviors in context
i. While there might be a weak relationship between an attitude (helping people) and a relevant behavior (giving blood), this is sometimes because people do not think of certain attitudes and behaviors in the same way that researchers do. To the extent that people can be reminded that certain behaviors involve certain attitudes and vice-versa, attitude-behavior consistency is likely to be greater.
c. Increasing attitude accessibility
i. When people's attitudes are made salient, they behave more in line with them.
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