Some designers prefer a Z or backward S pattern in a layout because

a. They can’t make the elements fit together in a grid pattern
b. It usually results in putting the logo at the top of the ad
c. The headline isn’t connected to the visual elements
d. In Western culture, our eyes naturally travel from left to right and from top to bottom


d. In Western culture, our eyes naturally travel from left to right and from top to bottom

Communication & Mass Media

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It is important never to stray from your original research strategy.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Robert's Rules of Order is the most widely-used authority on conducting social and business meetings

Indicate whether the statement is true or false

Communication & Mass Media

Razia, an entrepreneur, is asked to deliver a speech about entrepreneurship to a group of university students. In her speech, she talks about characters from famous novels, since she found that some of her audience are voracious readers. However, the rest of her audience felt left out, as they were not familiar with the characters and situations Razia spoke about. In this scenario, which of the

following is Razia engaged in? A) ?Brainstorming B) ?Concept mapping C) ?Marginalizing D) ?Cognitive restructuring

Communication & Mass Media

Interpretivism is a philosophical perspective that guides researchers to put aside their own subjectivities in order to under the subjectivities of their informants

Indicate whether the statement is true or false.

Communication & Mass Media