Describe the four drivers of human behavior that the authors organize the chapter around. (BCOS)
What will be an ideal response?
• Benefits: the positive consequences of a marketing exchange
• Costs: what has to be given up or incurred from the exchange such as time
• Others interpersonal or social influence
• Self-efficacy; feeling that one can actually behave in the desired way
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Use the following information to answer the question below. The following transactions involving Lupine Corporation occurred during the year: Apr. 1 Purchased 2,000 shares of its own preferred stock for $20, the current market price. This is the first transaction involving its own stock engaged in by the company. May 3 Sold 400 of the shares purchased on April 1 for $25 per share. June 5 Retired
600 of the shares purchased on April 1 . The original issue price was $10 . The par value of the stock is $5. The entry to record the April 1 transaction would be: a. Cash 40,000 Treasury Stock, Preferred 40,000 b. Retained Earnings 40,000 Cash 40,000 c. Paid-in Capital, Preferred 40,000 Treasury Stock, Preferred 40,000 d. Treasury Stock, Preferred 40,000 Cash 40,000
According to the text, ________, which support fledgling startups are often used to pursue specific entrepreneurial ventures developed by ________.
A. product champions; corporate venture capitalists B. business incubators; new venture groups C. collaboration partners; strategic partners D. lower-level managers; upper-level managers
Which of the following statements about public market transactions is true?
A. The parties must engage in unilateral instead of bilateral tax planning. B. The parties negotiate directly with each other. C. Both parties have flexibility in determining the legal and financial characteristics of the transaction. D. The parties are not transacting at arm's length.
How many activities are involved in the project initiation phase?
A) Four B) Five C) Six D) Three