What do researchers do when the coders do not agree on the categories of particular units?
a. The researcher could choose between the two coders judgment, "breaking the tie."
b. The two coders could meet and discuss the codes and reach consensus about the way the unit should be coded.
c. The discrepant data could be thrown out.
d. All of the above
Answer d,
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Fill in the blank with correct word
Social learning theory encompasses both ________ and ________ to explain how people learn through observation of others in their environments
a. imitation and identification b. identification and observation c. imitation and catharsis d. aggressive cues and catharsis
Which of the following is not a weakness of knowledge gap research?
a. It doesn't provide ideas for overcoming gaps. b. It assumes gaps are dysfunctional, but not all agree. c. It limits focus to gaps involving news and social conflicts. d. It can't address fundamental reasons for gaps.
Which of the following components of credibility measures the degree to which an audience feels a connection to a speaker?
A) Trustworthiness B) Dynamism C) Sociability D) Competence