What do researchers do when the coders do not agree on the categories of particular units?

a. The researcher could choose between the two coders judgment, "breaking the tie."
b. The two coders could meet and discuss the codes and reach consensus about the way the unit should be coded.
c. The discrepant data could be thrown out.
d. All of the above


Answer d,

Communication & Mass Media

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Win-lose, lose-lose, and win-win are approaches reflected in __________

Fill in the blank with correct word

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Social learning theory encompasses both ________ and ________ to explain how people learn through observation of others in their environments

a. imitation and identification b. identification and observation c. imitation and catharsis d. aggressive cues and catharsis

Communication & Mass Media

Which of the following is not a weakness of knowledge gap research?

a. It doesn't provide ideas for overcoming gaps. b. It assumes gaps are dysfunctional, but not all agree. c. It limits focus to gaps involving news and social conflicts. d. It can't address fundamental reasons for gaps.

Communication & Mass Media

Which of the following components of credibility measures the degree to which an audience feels a connection to a speaker?

A) Trustworthiness B) Dynamism C) Sociability D) Competence

Communication & Mass Media