What is the role of cognition in forming attitudes to new technology?
What will be an ideal response?
This is the individual’s awareness, knowledge, beliefs and images that one holds about new technology. So it is the conscious, thinking part of attitude towards technology. Thus, in this example, consumers may ask themselves, is technology making life easier for people? What choices does it allow us to have? So an individual’s attitude towards a ‘video doctor’ may be composed of comparative information. Seeing a video doctor could well be quicker than seeing a GP in his/her surgery, but there’s no denying that the surgery gives better value as they are able to tangibly see the patient’s complaint before providing a prognosis. These are the facts (or beliefs) informing the attitude.
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Indicate whether the statement is true or false
Evidence management is a somewhat disorganized approach to presenting customers with coherent evidence of a firm's abilities, like employee dress and furnishings
Indicate whether the statement is true or false
Which of the following is characteristic of short distribution channels?
A) The products distributed through short channels are typically not susceptible to breakage and spoilage. B) Short channels are suited for geographically concentrated markets covering minimal transportation distances. C) Short channels are preferred when manufacturers lack the resources to perform channel functions. D) The products distributed through short channels are generally standardized in nature and are sold to mass markets.
Elsa owns the local ski shop. It seems that her employees are more interested in hanging out with each other than actually getting work done. She realizes that they are bored with their positions and seem to have too much time on their hands. She wonders how she can motivate her staff. What can she do to increase performance and their satisfaction in their jobs? Pick one of the job design dimensions mentioned in the textbook, define it, and apply it to this scenario to help motivate the shop staff.
What will be an ideal response?