An ad for Maybelline age-minimizing makeup in Ladies' Home Journal magazine featured actress Melina Kanakaredes and offered readers a $1-off coupon when they try the new makeup
In terms of the communication model, which of the following would be the best way for the source to measure feedback?
A) the number of subscribers to Ladies' Home Journal
B) the number of people make up the target market
C) the number of people who redeem the coupon
D) the number of people who were exposed to the ad
E) the number of people to whom Melina Kanakaredes is an appealing spokesperson
C
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If an advertisement is placed in three different places in Glamour and then runs for five issues, the number of opportunities to see (OTS) would be:
A) 3 B) 5 C) 15 D) depends on the gross rating points for Glamour
What is an unincorporated business entity that combines the most favorable attributes of general partnerships, limited partnerships, and corporations?
A) A limited proprietorship B) A general corporation C) A limited liability corporation D) A limited partnership
Termination of an offer by operation of law does not occur:
a. if a law is passed making the subject of the offer illegal b. by death or insanity of the offeror c. if the subject matter of the offer is destroyed d. by physical incapacity of the offeree e. all of the other choices are correct and termination occurs
A trend component of a time series is a long-term, relatively smooth pattern or direction exhibited by a series, and its duration is more than one year
a. True b. False Indicate whether the statement is true or false