Name three reasons to improve your listening skills
What will be an ideal response?
Answers will vary
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Without backward-looking metrics, the business has only an internal measure of performance
Indicate whether the statement is true or false
Public relations professionals are good at understanding the changing dynamics of the media marketplace and earned media like social media
Indicate whether the statement is true or false
In the feature, Personal Reflections: Internal Locus of Control and the American Dream, the author describes how he witnessed over the years
a. young entrepreneurs with good ideas get crushed by corporations with huge budgets b. corporations only promoting to CEO positions family members of rich stock holders c. corporations promoting people from middle class families to CEO roles, and entrepreneurs triumphing over large corporations d. both “a” and “b”
A corporate chain
A. is formed by independent retailers that work together. B. rarely apply advertising and promotion costs across stores. C. is sponsored by a wholesaler. D. involves franchisees that pay commissions and fees to the parent company. E. is formed when a firm owns and manages more than one store.