A distribution channel includes distributors, wholesalers, retailers, and agents that display, sell, or deliver a physical product or service to a buyer or user
Indicate whether the statement is true or false
TRUE
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Dr. Gomez is retiring as a doctor in private practice. He wants to start a(n) __________, Doctor Help, that will provide low-income individuals in the United States with medical assistance at no cost.
A. for-profit organization B. union C. mutual-benefit organization D. nonprofit organization E. co-op
A ______ philosophy is a set of principles used to decide what is right or wrong.
A. ethics B. selective C. cognitive D. moral
Dion, an accountant for Entertainment Sports, Inc., attempts to apply a duty-based approach to ethical reasoning in conflicts that occur on the job. This approach is based on the idea that a person must
A. achieve the greatest good for the most people. B. avoid unethical behavior regardless of the consequences. C. conform to society's ethical standards. D. place his or her employer's interest first.
Discuss alternatives to traditional test marketing.
What will be an ideal response?