Amelia presents an identification card at the supermarket checkout and has a microcomputer attached to her TV. Information from both of these is sent to a research facility. Amelia is providing

A. family behavior recording.
B. individual consumer jury.
C. single-source data.
D. advertisement exposure data.
E. detailed market research.


Answer: C

Business

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A) Understand and meet audience expectations. B) Use the same format for reports, regardless of topic. C) Keep your report as detailed as possible. D) Write the report for delivery through one media outlet. E) Use an indirect approach whenever possible.

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Harbor Casino and Resort requires its casino dealers to have licenses, observes them using closed-circuit TV, and requires detailed reports at the end of each shift. This organization has overcome the control system barrier of

A. too much control. B. overemphasis on paperwork. C. overemphasis on means instead of ends. D. overemphasis on one instead of multiple approaches. E. too little participation.

Business

E&OE is trying to minimize its inventory costs, which are extremely high. The company has realized that it can achieve this by maintaining a near-zero inventory and producing only once a product is ordered

Which of the following will be true for E&OE? A) Short production runs will be more expensive than longer ones. B) Setup and order-processing costs will be high. C) The order point will be high. D) Order-processing costs will be lower than the inventory-carrying costs. E) E&OE can reduce the average cost per unit by producing a long run.

Business

Which of the following statements is FALSE? A debenture

A) is a corporate bond B) provides security over a corporation's personal property C) provides security over a corporation's real property D) is a form of equity financing E) has a floating charge that can attach to assets if the corporation defaults on its payments

Business