Before marketers can develop an appropriate marketing mix, they must
A. adopt a sales orientation.
B. determine the customer lifetime value.
C. build relationships with stakeholders.
D. practice the marketing concept.
E. collect in-depth, up-to-date information about customer needs.
Answer: E
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Which of the following is a disadvantage of a level capacity plan?
A. stable employment B. low per-unit costs C. high rate of capacity utilization D. high levels of inventory during slack demand
In an effort to increase sales, Sharpy Razor Blade Company inaugurated a sales promotion campaign on June 30, 2014, whereby Sharpy placed a coupon in each package of razor blades sold, the coupons being redeemable for a premium. Each premium costs Sharpy $0.75, and five coupons must be presented by a customer to receive a premium. Sharpy estimated that only 60 percent of the coupons issued will
be redeemed. For the six months ended December 31 . 2014, the following information is available: Packages of razor blades sold ......................... 400,000 Premiums purchased .................................... 30,000 Coupons redeemed ...................................... 100,000 What is the estimated liability for premium claims outstanding at December 31 . 2014? a. $15,000 b. $20,000 c. $21,000 d. $22,500
An automobile manufacturer focusing on low-end buyers is following an industry-wide differentiation strategy.
Answer the following statement true (T) or false (F)
Training service providers to know exactly what a "good job" entails is setting service
A. empowerment. B. standards. C. delivery. D. knowledge. E. quality.