During market segmentation analysis, the marketer identifies which segments present the greatest opportunity. These segments are called ________
A) target markets
B) capital markets
C) tertiary markets
D) demographic markets
E) developing markets
A
You might also like to view...
Lead time in a production process includes both value and non-value added time
Indicate whether the statement is true or false
During tough economic times, traditionally, the first jobs to go were in ________
A) finance B) accounting C) public relations D) media
Yvonne knows her firm must look at everything it does from a consumer's point of view. One major difficulty is that consumers' needs, wants, and ________ change over time.
A. just-in-time processes B. ability to purchase C. demographics D. cultural groups E. location
Which of the following is not listed as a gender difference in the leadership labyrinth?
A. self-promotion B. cross-pressures C. style and effectiveness D. commitment and motivation