Which of the following is the most logical reason that many organizations rely heavily on personal selling?
A) to make more efficient use of the promotional mix
B) to quickly move a product to the maturity stage of the product life cycle
C) to create consistent marketing communications
D) to more effectively sell highly technical or very expensive products
E) to decrease promotional expenditures
D
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In spite of the advantages of global standardization, many firms find it necessary to
A. hire local personnel to implement the standardized marketing mix. B. modify the present mix or develop a new one for overseas markets. C. use the domestic marketing mix overseas. D. use different marketing mixes overseas, to save money.
Corporations are controlled by the ___
a. employees b. bondholders c. common stockholders d. preferred stockholders
Which of the following is not one of the five elements in the Six Sigma performance improvement model? a. D(efine)
b. M(easure). c. A(ccess). d. I(mprove). e. C(ontrol).
In a 5-period weighted moving average forecast for period t + 1, which period will have the most weight?
A) Period t B) Period t - 1 C) Period t - 2 D) Period t - 3 E) Period t - 4