The self-serving bias leads us to take credit for the positive and to deny responsibility for the negative
a. True
b. False
a
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Explicitly stating your purpose in the introduction is particularly appropriate when you have a captive
audience. Indicate whether the statement is true or false
Less realistic than slapstick comedy, screwball comedy's characters are never serious as they interact with one another. ___
Indicate whether the statement is true or false
Which of the following is NOT an example of interpersonal communication?
A. reminding yourself to call a friend later B. visiting face-to-face with a co-worker C. exchanging instant messages with a friend D. talking on the phone with a relative
The depth of the relationship between readers and the magazine advertising they see is called
A. subliminal messaging. B. engagement. C. brand loyalty. D. affinity.