The self-serving bias leads us to take credit for the positive and to deny responsibility for the negative
a. True
b. False
a
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Less realistic than slapstick comedy, screwball comedy's characters are never serious as they interact with one another. ___
Indicate whether the statement is true or false
Which of the following is NOT an example of interpersonal communication?
A. reminding yourself to call a friend later B. visiting face-to-face with a co-worker C. exchanging instant messages with a friend D. talking on the phone with a relative
Explicitly stating your purpose in the introduction is particularly appropriate when you have a captive
audience. Indicate whether the statement is true or false
The depth of the relationship between readers and the magazine advertising they see is called
A. subliminal messaging. B. engagement. C. brand loyalty. D. affinity.