_____ consists of all marketing activities that stimulate consumer purchasing, such as coupons, contests, free samples, and trade shows
a. Sales promotion
b. Publicity
c. Personal selling
d. Advertising
ANSWER: a
Sales promotion consists of all marketing activities that stimulate consumer purchasing. Trade shows, coupons, premiums, free samples, contests, and vacation giveaways are types of sales promotions.
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a. will increase b. will decrease c. will remain the same d. may increase, decrease, or remain the same
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approach? A) kitchen appliances B) processed foods C) industrial machinery D) luxury watches
Discuss the various contemporary challenges faced by labor organizations. How are unions attempting to meet these challenges?
What will be an ideal response?
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