The Arkansas state legislature enacts a statute that prohibits the advertising of video games "because the games might be harmful to minors.". Despite this new statute, the president of Games Marketing, Inc (GMI), orders GMI marketers to place ads in
various media. When a GMI ad appears on HDTV, a local television station, GMI and HDTV are charged with violating the statute. What is the defendants' best defense against a conviction?
GMI and HDTV cannot be convicted because a state legislature cannot enact a statute that restricts commercial speech (in this problem, marketing video games) to this extent. The First Amendment protects commercial speech. Commercial speech does not receive as much protection as noncommercial speech, however, so states can place some restraints on the former. For example, to protect consumers, a state may ban certain kinds of marketing practices, such as deceptive or misleading advertising. Generally, a restriction on commercial speech will be considered valid as long as it (1) seeks to implement a substantial government interest, (2) directly advances that interest, and (3) goes no further than necessary to accomplish the objective. Here, the complete ban on ads for video games "because the games might be harmful to minors" is too restrictive: it goes too far in attempting to protect minors for an apparently unsubstantiated purpose.
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A. Straight arithmetic. B. Mathematical. C. Quantitative. D. Geometric progression.
?You are preparing the marketing budget for the next fiscal year and the finance department staff has given you the following guidelines to follow when estimating certain aspects of the budget: You should allocate $250,000 for the total annual office expense for the marketing department.For each marketing campaign that you plan to run, you should allocate $10,000 for supplies expense.For each new product introduction that you plan to execute, you should allocate $5,000 for travel expenses.You should allocate $25,000 for storage expenses for the entire year.With respect to the costs included in the guidelines communicated from finance you can conclude that ?
A. ?office expense and travel expenses are both fixed costs. B. ?office expense and storage expenses are both variable costs. C. ?storage expenses and travel expenses are both variable costs. D. ?travel expenses and supplies expenses are variable costs. E. ?office expense and supplies expenses are fixed costs.
The forward exchange rate quoted today should be equal to the spot rate in the future
Indicate whether the statement is true or false
Two projects being considered by a firm are mutually exclusive and have the following projected cash flows:
Year Project A Project B 0 -$100,000 -$100,000 1 $39,500 0 2 $39,500 0 3 $39,500 $133,000 Which project(s) should be accepted? A) A, because it has a shorter payback period. B) B, because it has a higher IRR. C) Indifferent, because the projects have equal IRRs. D) Include both in the capital budget, since the sum of the cash inflows exceeds the initial investment in both cases. E) Choose neither, since their NPVs are negative.