Review the IBM history. Describe three distinct phases the company has gone through in reaction to changing mark conditions.
What will be an ideal response?
IBM’s history truly is remarkable. IBM is a 100-year old globe-spanning company with several hundred thousand employees. It has succeeded in part by constantly adapting to its changing business environment. For example, while it was once known primarily as a hardware company, today IBM makes a significant part of its revenue from software and services. It also invests in its people and tries to hire the best talent available. It has more patents and more Noble Prize winners than any other IT company in history.
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