A marketing manager has just learned about generic markets. This may lead the manager
A. to see a larger set of potential competitors.
B. to think about new ways of satisfying the needs of his or her current customers.
C. to put less emphasis on market penetration or market development opportunities and more emphasis on product development opportunities.
D. All these answers are correct.
Answer: D
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Which contemporary leadership perspective is associated with the risk that the leader will become caught up in their own hype and get convinced of their own infallibility?
A. charismatic B. transactional C. transformational D. leader–member exchange
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What is the difference between product innovation and process innovation? How is each used?
What will be an ideal response?